The operating system for real estate recruiting and sales
Most coaching gives you advice. This is the machine. Positioning, lead flow, appointments, scripts and weekly accountability, installed as one system in your brokerage, team or book of business.
Results
Featured case study
BP recruited zero agents in the first 10 months of the year. Then agents representing $135 million in production volume came in over 35 days.
The difference: a different recruiting approach, a better system, and execution.
BP
The first month wasn't about planning to grow. It was about getting producers into the business. Agents representing $26 million in annual sales volume.
Jordan recruited agents representing $200M+ in annual sales volume this year. One email campaign alone brought in 7 agents in 5 days.
One campaign, 181 inbound recruiting leads in 47 days. These are leads, not signed recruits. The work from there is the conversation.
Recruiting
Client-reported. 4 cappers recruited.
Howard RoseNumber 7 brokerage in the state. Four months later, number 1 on growth.
Donna RossSix months with zero producers recruited. Installed Gap Selling. Hit the goal the next quarter.
TC$5M+ producers. No cap management. No sign-on bonuses.
Billy C.$50M in volume.
JSEleven more in 20 days. One email.
Isaac I.In a market of 2,000 agents.
ACConsistent, month after month.
SMSales and growth: agents and teams
Team and production, up 132% year over year.
Steve PughTripled her business.
Clementine CostantiniClient-reported business growth.
David MarksProducer (also called a capper) means an agent doing $5M or more in annual sales volume.
Who it's for
Where it comes from
I started as an ISA on the phones, then ran a Keller Williams office in Canada. I recruited 200+ producing agents in under 20 months in a market of 1,300 agents, 85 miles from home, with no connections.
Then I moved to Arizona knowing nobody and built $35M to $50M in volume a month from scratch. The OS is that process written down, installed in your business, and run every week. I run my own pipeline on it.
Inside the OS
Each module feeds the next. Skip one and the machine leaks. That's why a call once a week doesn't fix it.
Why a producer picks you over the brokerage down the street. Built before any outreach goes out.
Email campaigns, text campaigns and inbound funnels that keep your name in front of the right people. If they don't know you, they can't flow you.
Every reply, click and call gets a next step, so conversations turn into booked producer conversations and listing appointments.
Four-quadrant discovery calls. Scripts for calls, texts and emails with the tonality marked. Stories and objection handling for the moments that decide the deal.
What you offer and how you present it, built so agents say yes without sign-on bonuses or cap management.
Weekly 1:1 with me, community role play and a group call. The numbers get reviewed every week.
Work with me
Different levels of access. One objective. More producing agents. More market share. More revenue.
The campaigns. The scripts. The strategies. The conversations.
Get inside an environment built for brokerage leaders who are serious about attracting producing agents and taking market share.
You don't need another recruiting seminar. You need a system your brokerage can execute every Monday morning.
A structured 90-day implementation experience designed to turn recruiting from something you occasionally do into something your brokerage consistently executes.
For brokerage owners and leaders who want more than a playbook.
Direct strategic access to David Siena to identify growth opportunities, solve recruiting bottlenecks, develop leadership execution, and accelerate market-share acquisition.
No generic strategy. No guessing what to execute next.
FAQ
AC recruits 6 to 7 agents a week in a market of 2,000 agents. Billy C. recruited 5 producers in 30 days with no sign-on bonuses and no cap management. Markets are different. The OS doesn't care. It runs on conversations, and every market has them.
Yes. Do everything I tell you and we make it happen. Your part: show up, make the calls, run the OS. My part: everything else. We go over the exact terms on your consultation.
TC went six months without recruiting a single producer. She installed Gap Selling and hit her annual goal the next quarter. When recruiting doesn't work, it's almost always the system, not you. That's what we replace.
BP: 10 months, zero recruits, then $135M in 35 days. Joey Bergandi: $26M in his first 30 days. Speed comes from execution, and the OS tells you exactly what to execute.
Good. Is your coach getting you the results you want? If yes, keep them. If not, you're paying for advice and not for results. We should talk.
Each level is built around your brokerage, so there is no public rate card. We figure out the right fit on your consultation.
No. It gets installed in your business and you run it with weekly coaching, role play and review of your numbers.
Broker owners, managers and rainmakers who want to recruit producing agents. Agents and teams who want to close more deals. If you'll do the work, you're who I'm built for.
Book a growth consultation
Answer five questions. If it's a fit, you pick a time with me. If it's not, I'll tell you.